GreenCars’ response to Business Day article on Toyota Prius sales
In response to a Business Day front page article entitled “High-octane SA eschews green Prius” (16 May 2008), GreenCars’ Christie Viljoen submitted a letter to the editor (published on 20 May 2008) in response to claims that the Prius’ less-than-desirable sales were due to South Africans’ love for speed (i.e. high-octane fuel). A more correct analysis, he argues, would be that Toyota is largely responsible for achieving low sales volumes, and not a lack of green demand or education. See the full letter as published here.
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Fifth, it’s not like the Prius is all that green to start with
It is only marginally more efficient than the very best modern hatchbacks and there are still some questions around its manufacturing process and recycling of components…
Good response - it’s not selling well because it’s really not such a good product, overall.
I think Toyota and other manufacturers deserve much more grilling over why there aren’t more mass-appeal “green” cars in SA. BMW Efficient Dynamics 1 Series anyone?