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The Tesla Roadster is a car that we love to write about here at GreenCars. It’s hi-tech, fast and environmentally friendly - all good things. It’s also the product of a young and dynamic company that’s taken Silicon Valley business practices and applied them to the auto industry. The result makes for a very interesting (and at times turbulent) tale - one that’s been written in great detail and depth by Fortune magazine’s Michael V. Copeland.

For anyone who might have been wondering why Tesla Roadsters are only now beginning to come off the production line, Copeland’s article should prove fascinating, as it provides great insight into the technical, organisational and personal factors that have affected the car’s launch.

Check it out here.